<aside> 💡 What problem are we trying to solve and for whom? What is the goal of the project? What OKR or key metric is this project associated with? Why are we doing this? Include customer and business value.
</aside>
<aside> 💡 Who is the target audience? What are our key insights about those people? What value will the users receive from the outcome of this project?
</aside>
<aside> 💡 What are the primary things we want to do? You probably don’t have solutions yet, so try including what kinds of outcomes or impacts you want to affect.
</aside>
<aside> 💡 What does success look like for this project? How can that success be measured?
</aside>
<aside> 💡 What’s the scope of the project? What is out of scope at this time? Will this project take days, weeks, or months? Is it relatively self contained, or does it reach into other projects and even programs?
</aside>
<aside> 💡 What are the project limitations and barriers? What other teams, products, and platforms do we need to coordinate with? What pitfalls must be avoided?
</aside>