https://youtu.be/Y8RXz8y_Y0Q

Here you have the board for the UXLab live (video above)

The concept of jobs to be done provides a lens for understanding value creation. It’s straightforward principle: people “hire” products to fulfill a need. For instance, you might hire a new suit to make you look good at a job interview. Or, you hire Facebook to stay in touch with friends. You could also hire a chocolate bar to relieve stress. Viewing customers in this way – as goal-driven actors in a given context – shifts focus from the psycho-demographic aspects to needs and motivations. Although the theory of JTBD is rich and has a long history, practical approaches to applying the approach are largely missing.

The famous Milkshake theory

https://www.youtube.com/watch?v=sfGtw2C95Ms

Easy video

https://www.youtube.com/watch?v=RQjBawcU_qg

Presentation

Jobs To Be Done Workshop

How to Make Products People Want: The Outcome-Driven Approach To Innovation

Book

Intercom on Jobs-to-be-Done

Practical article

The Job-To-Be-Done Theory for designers

The 4 Critical Steps to Unpacking a Job-to-be-Done

PRACTICAL JOBS TO BE DONE: A NEW WAY OF SEEING

Outcome Driven Innovation

A step-by-step guide to using Outcome Driven Innovation (ODI)

Quantify Your Customer's Unmet Needs - Jobs-to-be-Done + Outcome-Driven Innovation