Here you have the board for the UXLab live (video above)
The concept of jobs to be done provides a lens for understanding value creation. It’s straightforward principle: people “hire” products to fulfill a need. For instance, you might hire a new suit to make you look good at a job interview. Or, you hire Facebook to stay in touch with friends. You could also hire a chocolate bar to relieve stress. Viewing customers in this way – as goal-driven actors in a given context – shifts focus from the psycho-demographic aspects to needs and motivations. Although the theory of JTBD is rich and has a long history, practical approaches to applying the approach are largely missing.
https://www.youtube.com/watch?v=sfGtw2C95Ms
https://www.youtube.com/watch?v=RQjBawcU_qg
How to Make Products People Want: The Outcome-Driven Approach To Innovation
The Job-To-Be-Done Theory for designers
The 4 Critical Steps to Unpacking a Job-to-be-Done
PRACTICAL JOBS TO BE DONE: A NEW WAY OF SEEING
A step-by-step guide to using Outcome Driven Innovation (ODI)
Quantify Your Customer's Unmet Needs - Jobs-to-be-Done + Outcome-Driven Innovation