Branding guidelines give everyone inside or outside your organization a document to reference if they have a question about using your brand colors, fonts and more.

Typography

At Product People we like minimalism, we think the font we use, Red Hat Display is a great example of effective simplicity.

Font Presentation (and download)

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/831343e1-ffde-430a-96c4-506b2b1ddeea/screencapture-fonts-google-specimen-Red-Hat-Display-2021-03-12-15_57_26.png

Color Palette

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/ba24753c-dec5-4225-8582-b1f1ec764adf/Screenshot_2021-03-12_at_14.56.42.png

The yellow comes from Product People Logo. The Blue is used for our presentation on this grey background. Here's the HEX:

Logo Variations