Reactivate your current user base

Benefits: higher product usage, revenue, and lower churn

Before Lago

Lots of efforts (time & money) spent on user acquisition, no/low effort spent on user activation
At best, one message or call was made to new users to activate them
Each campaign sent to (re)activate users was sent through the back-end, engineers create custom SQL queries and data pipelines to trigger campaigns (mostly emails)

→ The funnel was leaking, very few iterations were done

Results

New and existing users don't use the product as much as they could, resulting in low ARPU, high churn, low virality
Reactivation campaigns are in the hands of engineers, as they are the bottleneck to access customer data

With Lago

In a few clicks, segment your user base to select users that need to be reactivated: drops during the onboarding, existing users who stopped using the product, users that could benefit from a new feature but have not tried it yet
Synchronize these audiences to as many tools as you want: emailing, ads platform, CRMs, customer support
Keep synchronizing them in real-time, so that when a user reactivates, she's not targeted by the 'reactvation' campaigns any more
Iterate on targeting easily, without going through engineering requests

Results

Higher user activation, lower churn
Interchange revenues bumped by 15%
Growth marketers can create and iterate on campaigns without being blocked by data requests → higher autonomy leads to more campaigns, more granular targeting, and faster iterations amounts to better campaign performance (i.e., more users use the product more)