What are Juice Funds? How do they work? 🧨

Creative Juice is dedicated to growing the creator economy. One of the ways we're doing this is by supporting creators with Juice Funds.

Juice Funds enables investments into creators, providing them the “juice” they need to grow their businesses. Our goal is to support creators who would not otherwise have access to such resources. We’re stoked to announce the opening of our first fund, established in partnership with the legendary YouTube creator MrBeast.

This fund will invest up to $2M, cutting checks from $25,000 to $250,000 to qualifying creators that have a YouTube channel in addition to other platforms that they may create for.

How is MrBeast involved? 📞

MrBeast believes in the potential of the creator economy and wants to help it grow. Juice Funds allows him to do that by selecting up-and-coming talent who can use capital to jumpstart their business. Checks to creators will range from $25,000 to $250,000, although in some instances we may provide a larger initial check and/or follow-on funding.

We grow as creators grow. In that spirit, MrBeast is committed to supporting and growing creators. While incentives are aligned, we want to be clear that this is an investment and not an accelerator, mentorship program, or incubator.

How are you choosing which creators or channels to invest in? 💰

We want to work with high-integrity people with a ton of passion for what they're creating. It's also important for them to articulate a clear vision for how our capital will help their business grow.

We will also take other metrics into account, including a business's Juicetimate™, historical and estimated future revenues, views per video, cross-platform strategy, business tenure, clarity of business vision, and how they'll use funds to realize that vision, and team approach.

How do I know if I'm eligible? 🙋

Applicant must-haves:

  1. Approach their business with integrity, be extremely passionate about what they create, and have a clear vision for their business
  2. Have at least 6 months of upload history for their YouTube channel
  3. Sign-up for the Creative Juice waitlist. If you are selected for further review, we will ask you to create a Creative Juice account and link it to YouTube. Connecting additional platforms (e.g., Patreon, Instagram, Shopify) helps but is not necessary

Applicant nice-to-haves:

  1. Earn at least $1,000 per month in AdSense revenue for the prior 2 months
  2. Be based in the U.S.

With that said, note that our eligibility standards are fluid. Applications will be reviewed case-by-case as we're most interested in finding talented, ambitious creators. Even if you don't fit the criteria listed above, we encourage you to apply.

Each application will be reviewed. We will notify applicants selected for additional screening within 30 days of application. Applicants will be reviewed on a continuous basis until all funds are distributed.