November 2021 | Los Angeles

Summary

• Huan is gamifying pet ownership using mobile software and simple wearables - we're connecting 80 million dogs to the metaverse!
• Our basic MVP has over 17,000 users (>5000 active monthly), revenue over $500,000 (400% YoY).
• Over 12k Instagram followers and 50,000 monthly website visitors.
• The market is wide open with no clear PMF leader, pet adoptions are at a record high.
• We will use a simple subscription-based revenue model to bundle our services, similar to WHOOP.
• Our next milestone is reaching 30,000 paying subscribers ($5M ARR) by EOY 2022. Goal for 2025 is over $75M ARR with more than 500,000 paying subscribers.

Huan MVP has thousands of users nationwide

Introduction

More than 2,500,000 million pets go missing in the United States every year.

85M American households own pets - 15% of pet owners have had a pet go missing.

95% consider their pets to be family members - A runaway pet could be seriously injured or killed, leading to a heavy emotional and financial burden.

Missing pets often end up in shelters - Only 85% of missing pets are eventually recovered, some end up being adopted out or euthanized if not claimed.

<aside> 🦮 Existing pet trackers don't have product-market fit, and are designed for emergencies only.

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Because of these limitations, the vast majority of pet owners still hope for the best - and resort to printing "lost pet" posters or sharing Facebook posts when their pet inevitably escapes.

This is the problem Huan solves.

Huan (named after a Tolkien character) will use a mobile game and simple pet wearables to connect 80 million pets to the metaverse - gamifying pet ownership, enabling owners to go on daily adventures with their dogs, earning virtual rewards and creating unique virtual experiences.

Our platform will turn pets into 3D characters in games, translating dog location and movement into in-game actions (imagine Pokemon Go with your dog), establishing a viral adoption model and a strong network effect designed to keep pets safe while keeping owners highly engaged.

Why hasn't anybody solved this problem so far?