**Source:** [<https://www.businessweekly.co>](<https://www.businessweekly.co.zw/the-power-of-user-generated-content-ugc-in-building-authenticity-engagement-and-trust/#:~:text=By%20leveraging%20UGC%2C%20Airbnb%20has,with%20their%20own%20social%20networks>)

                                                                                                                      **Source:** [<https://www.statista.com/>](<https://www.statista.com/topics/1716/user-generated-content/#topicOverview>)