Our mission is to create efficiency and delight for those who supply the world's food.
We envision a world where suppliers of all sizes can compete in a digital world. By making commerce and operations better for all suppliers, we believe we can help them realize their biggest ambitions.
We're building the best e-commerce and fulfillment platform for farmers, markets, and wholesalers. Join Us.
Freshline is a young, dynamic team of engineers, marketers, growth hackers. Our founders are recipients of Forbes 30 Under 30 and have been featured on Gimlet Media, Globe and Mail, Financial Post, Bay Street Bull, and Google - among others.
We believe in a flat organization structure where every voice matters and all opinions are weighed equally. We are a collective group of innately curious individuals who question the status quo and believe in creative disruption.
Harvesters on Freshline
Freshline Founders
Freshline (formerly known as Coastline Market) was born out of a 10+ year friendship between founders Joseph Lee and Robert Kirstiuk.
The idea was conceived while the duo were still young university students, when the founders harkened back on Robert’s upbringing of being so close to fishermen when repeatedly visiting Point Verte, New Brunswick - his family’s hometown. In this remote village, the fishers often spoke of being squeezed by middlemen; struggling to make a fair income for their catch. Determined to change this status quo, the duo imagined a platform that could democratize convoluted food supply chains around the world.
With the effects of COVID-19, we believe that traditional brick-and-mortar suppliers will need to evolve to survive in a post-pandemic, digital-first future. However, existing e-commerce solutions are often overly complex and designed for shelf-stable items - and not conducive to the way perishable products are purchased, packed, and fulfilled.