A business plan tells the story of what your business strives to be and maps out the route you’ll take to get there. It can be shared with investors, partners, and employees to build momentum and get buy-in. When you’re first mapping out your business strategy, how do you know what to prioritize? Strategic planning templates outline your key initiatives and the tasks that will help you achieve them. By connecting your work to the overarching company mission and vision statements, you can see exactly how the work your team does supports business goals.