Last updated: May 11, 2023

This guide provides entrepreneurs with insights on how to structure their marketing funnel, capture leads effectively, and nurture them through the funnel to generate more sales.

In this guide, you will find:

• Marketing funnel strategies and KPIs
• Tools and templates to measure your marketing funnel’s success
• Landing page structure guidelines
• Conversion techniques

Table of Contents

🎯 Marketing Funnel Stages and KPIs

A marketing funnel graphically illustrates the consumers’ journey - starting from their first impression (Top of the funnel -TOFU), moving through their increased interest in the offering (Middle of the funnel - MOFU), and all the way to becoming a loyal customer (Bottom of the funnel - BOFU). Here is how the top, middle, and bottom are broken down into smaller parts and what the goals of these funnel stages are.

Marketing Funnel Stages

Funnel KPIs Examples and Strategies