Core AI differentiation

Our data network effect gives us a key competitive advantage. Our users contribute extremely fine-grained data, including timestamped reps & weight, perceived exertion, gym equipment inventories and variety of demographic information. In 2022, Fitbod users lifted a total of 135 billion pounds.

Any new entrant would need to make similar multi-year investment.

This data advantage enables:

• Fitness recommendation engine
  • Data-driven inference of exercise preference.
  • AI-based estimates of how much weight you can lift for hundreds of exercises
    • Data-driven inference of capability (reps & weight) across many exercise types.
  • Increasing variety of user profiles across a long tail of fitness goals, levels, and demographics.
• Unique data set unlocks proprietary experiences and value propositions.
  • Muscle Strength - a new fitness metric.
  • Recommend More/Less - think Pandora or Spotify automated playlists.
  • Data-driven fitness results projections. We can make high confidence projections of what fitness results a given user will see at 3, 6, and 12 months of using Fitbod’s program.
  • Smart equipment predictions
    • Fitbod customers have curated over 6.1 Million Equipment Profiles - many brick & mortar gyms - to be able easily switch equipment between different locations.
  • Partner experiences (e.g., Bosu)
    • We built an experience where 1 link will download Fitbod with partner branding, a trial deal and an automatic equipment profile generates unlimited workouts using this equipment.
• Advances in exercise science
  • 3 Patents with 2 more coming which advance exercise science.
    • PREDICTING EXERCISES BASED ON USER-SELECTED VARIANCE, 2021-04-16
    • MACHINE-LEARNED EXERCISE CAPABILITY PREDICTION MODEL, 2021-04-16
    • DETERMINING A USER'S CURRENT EXERCISE CAPABILITY, 2021-04-16