We’re excited to announce our $2.5m investment into Storyblok alongside our friends at capital300 and Founders Factory. This is our first investment in Austria and we are hoping the first of many. The recent $5bn IPO of Dynatrace on the New York Stock Exchange illustrates the depth of the developer talent in the region and has shown the way for the local ecosystem!

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WordPress has long been the dominant player in website building and currently powers 1/3 of the web. However, its monolithic approach to content management has increasingly become outdated. Content creators and front-end developers no longer distribute their content purely on the web — over the last 10 years we have seen the proliferation of other user interfaces — iOS and Android apps, IoT devices, smartwatches, AR/VR. Front-end developer frameworks have also proliferated seeing a move away from PHP to JavaScript.

As a result, API-based Headless Content Management Systems have become the product of choice. They provide developers with the flexibility to use any front-end framework they like whilst giving content creators with no coding skills the ability to edit content on the back-end.

Storyblok is not the first Headless CMS in the market — Contentful and Contentstack have recently raised large financing rounds from top quality investors. However, Storyblok has some major differences — it has a component-based approach to content management.

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This might sound trivial but it’s not! With other products, when a content creator wants to change the layout of a site (which is pretty often), it also requires them to communicate with the front-end developer who must also alter their code. This is time-consuming and expensive. With Storyblok this interaction is no longer required — once a front-end developer has set up the structure, a content creator can make any change to the site.

The team have already won large enterprise contracts from clients who were previously using existing products in the market. The company was bootstrapped to date and have already reached six figures in Monthly Recurring Revenue. All clients closed have been inbound — as close to Product Market fit as we’ve seen!

We look forward to partnering with Dominik (Co-Founder & CEO) and Alexander (Co-Founder & CTO) and cannot wait to see what they can do with a team at scale!