What are the best places to reach my niche online?
- Specific communities/groups
- Popular hashtags
- List them all out with links for quick access
What types/forms of content do they engage with the most?
- Live videos on social
- Video essays
What are the most popular recurring topics within the niche?
- Recurring themes that clearly resonate with people
- Topics that reliably generate engagement
- Topics with relative consensus (everybody agrees it's good or bad)
What are the hot button and divisive topics?
- What do people within the niche not agree on?
- What topics cause outbursts of emotion?
What jargon or group-specific language does this niche use?
- How do they describe/define themselves?
- Niche-specific processes and terminology