Outer World

What are the best places to reach my niche online?

• Platforms
• Specific communities/groups
• Popular hashtags
• List them all out with links for quick access

What types/forms of content do they engage with the most?

• Podcasts
• Live videos on social
• Video essays

What are the most popular recurring topics within the niche?

• Recurring themes that clearly resonate with people
• Topics that reliably generate engagement
• Topics with relative consensus (everybody agrees it's good or bad)

What are the hot button and divisive topics?

• What do people within the niche not agree on?
• What topics cause outbursts of emotion?

What jargon or group-specific language does this niche use?

• How do they describe/define themselves?
• Niche-specific processes and terminology