๋„๋•์  ์ •์ฒด์„ฑ(Moral Identity)์ด ๋†’๋‹ค๊ณ  ํ•ญ์ƒ ๊ธฐ๋ถ€ ์˜๋„๊ฐ€ ๋†’์•„์ง€๋Š” ๊ฒƒ์€ ์•„๋‹ˆ๋ผ๊ณ  ํ•ฉ๋‹ˆ๋‹ค!

ํŠนํžˆ ์ˆ˜ํ˜œ์ž ์ฑ…์ž„์„ฑ(Recipient responsibility)์— ๋”ฐ๋ผ ๋‹ฌ๋ผ์ง„๋‹ค๊ณ  ํ•˜๋Š”๋ฐ์š”!

์—ฌ๊ธฐ์„œ ์ˆ˜ํ˜œ์ž ์ฑ…์ž„์„ฑ(Recipient responsibility)์€ **โ€œ๋ชจ๊ธˆ์„ ์š”์ฒญํ•˜๋Š” ์‚ฌํšŒ์  ๋ฌธ์ œ๊ฐ€ ์ˆ˜ํ˜œ์ž์˜ ์ฑ…์ž„(์ž˜๋ชป)์—์„œ ๊ธฐ์ธํ•˜์˜€๋Š”๊ฐ€โ€**์ž…๋‹ˆ๋‹ค. ๋‹ค์Œ๊ณผ ๊ฐ™์€ ์˜ˆ์‹œ๊ฐ€ ์žˆ๋‹ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.

๐Ÿง ์™œ? ์ˆ˜ํ˜œ์ž ์ฑ…์ž„์„ฑ(Recipient responsibility)์ด ๋‚ฎ์„ ๋•Œ(์‚ฌํšŒ ๋ฌธ์ œ์˜ ์›์ธ์ด ์™ธ๋ถ€ ํ™˜๊ฒฝ์ผ ๋•Œ), ๋„๋•์  ์ •์ฒด์„ฑ์ด ๋†’์€ ์‚ฌ๋žŒ์€ ๊ทธ ๋ฌธ์ œ์— ๊ณต๊ฐํ•˜์—ฌ ๊ธฐ๋ถ€์— ์ฐธ์—ฌํ•ฉ๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ˆ˜ํ˜œ์ž ์ฑ…์ž„์„ฑ(Recipient responsibility)์ด ๋†’์„ ๋•Œ(์‚ฌํšŒ ๋ฌธ์ œ์˜ ์›์ธ์ด ์ˆ˜ํ˜œ์ž ๋ณธ์ธ ์ž์‹ ์ผ ๋•Œ), ๋„๋•์  ์ •์ฒด์„ฑ์ด ๋†’์€ ์‚ฌ๋žŒ์€ ์ •์˜๋กญ์ง€ ์•Š๋‹ค๊ณ  ์ƒ๊ฐํ•˜์—ฌ ๊ธฐ๋ถ€์— ์ฐธ์—ฌํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.

โœ๏ธ์ฝ”๋ฉ˜ํŠธ ๋„๋•์ ์ด๋ผ๊ณ  ํ•ด์„œ ๋ฐ˜๋“œ์‹œ ๋ชจ๋“  ๊ธฐ๋ถ€์— ์ฐธ์—ฌ ์˜๋„๊ฐ€ ๋†’์€ ๊ฒƒ์€ ์•„๋‹ˆ๋ผ๋Š” ์ƒˆ๋กœ์šด ๊ด€์ ์„ ๋ณด๊ฒŒ ๋˜์–ด์„œ ํฅ๋ฏธ๋กญ์Šต๋‹ˆ๋‹ค. ๋‹ค๋งŒ ๊ตญ๋‚ด์—์„œ๋Š” ๋†’์€ ์ˆ˜ํ˜œ์ž ์ฑ…์ž„์„ฑ(high recipient responsibility)์ƒํ™ฉ์˜ ๊ธฐ๋ถ€ ๋ชจ๊ธˆ ์˜ˆ์‹œ๋ฅผ ์ž˜ ๋ณด์ง€ ๋ชป ํ•œ ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋ฉด ๊ตญ๋‚ด์—์„œ๋Š” ์–ด๋–ค ๋ณ€์ˆ˜๊ฐ€ ๋„๋•์  ์ •์ฒด์„ฑ์ด ๋†’๋”๋ผ๋„ ๊ธฐ๋ถ€ ์ฐธ์—ฌ๋กœ ์ด์–ด์ง€์ง€ ์•Š๊ฒŒ ํ• ๊นŒ์š”?

<๋…ผ๋ฌธ ์ถœ์ฒ˜> Lee, S., Winterich, K. P., & Ross Jr, W. T. (2014). I'm moral, but I won't help you: The distinct roles of empathy and justice in donations. Journal of Consumer Research, 41(3), 678-696.