Farewill's personas are a mix of experiences from real people, told as stories. They help us empathise with customers and make user-centered decisions about our products.

In order to convey the richness of people's experiences, our personas are quite detailed. Please set aside 1 hour to read them all. We suggest reading them as a set to start, then dipping into relevant ones whenever helpful.

Everything you read happened to a real person. Some parts are the exact words someone used in an interview. We’ve kept them that way so it gives a sense of their state of mind, even if they don’t make complete sense. Reading about people’s experiences of death and bereavement can be upsetting. Please give yourself enough time to deal with any feelings that come up. If you need support, please speak with your manager, and consider the Farewellbeing support service.

Meet our personas

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/d73b2229-fe16-4129-a077-4bd327fd2fe6/reese_.png

Reese

The recent death of family members has prompted Reese to think about their own mortality.

Bereavement · wills

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4e42198f-fedf-4022-8b19-3b5de6769ef7/zia_.png

Zia

Zia is finally planning for their own death after putting it off for many years. They're also considering a lasting power of attorney.

Wills

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0fa2d1df-9f5d-4b18-b5b8-054a9df1811a/alex_.png

Alex

Alex looked after their sister during a short illness. When she died, Alex arranged the funeral and handed over probate to a solicitor.

Bereavement · funerals · probate

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/d45cd98a-cf62-434a-8b12-4e4244cbdcc3/nero_.png

Neri

Neri's dad died at home, unexpectedly. He was 58. Organising the huge celebrations was overwhelming but Neri felt confident about probate.

Bereavement · funerals · probate