Miro’s product alignment approach is explained here. Check to learn more about this document and the process around it.

Product Alignment Document (PAD)


Opportunity/Problem Framing

Problem Statement:

What problem are we trying to solve? What is the opportunity that we’re addressing?


For whom are we solving this problem?


How do we know this is the right problem to solve? Why this opportunity and not others?

Does this relate to current OKRs and if yes which one? Or is this a proposal for a future OKRs (based on business strategy)?

Is this leading to a competitive neutralizer, differentiator or delighter?

Any links to customer research, conversations or observation from data.

Success Metrics:

How do we know if we solved this problem?