• About me + contact 👋🏽
• Guiding principles for co-founders
• My skillsets
• My idea validation process
• Previous experience
• Ideas I’m exploring

For the ideas above…

<aside> 💡 Avoid: - Sunk cost bias (“Should keep going down validation path since we have a customer”, “We already spent $X of Y time on this”)

• Anchoring effect (putting too much merit on initial set of info or reference point)
• Confirmation bias (looking for, interpreting data to reinforce your opinion → i.e. star sign ppl)

Do: - Think about emerging markets. Mediocre idea / team & great market → higher odds success vs. good idea / team & bad market. 44% of startup success is due to timing

• Strong opinions, weakly held (allows you to move forward quickly but course correct when needed)
• Target customer: are these folks easy to find? Easy to sell to? Startups are way easier to sell to (early adopters) vs. legacy industries (laggards, non tech-adept)
• Distribution: what existing networks can we latch onto for easier distribution (i.e. Shopify app store) [keep in mind there is a platform risk here]

</aside>