What Is a Persona?

A persona is a fictional character based on research — used to represent user types who might engage with a product, service, or brand in similar ways.

What I’m sharing below are proto-personas I co-created with AI by blending primary audience research with secondary market analysis. They were developed to better understand the emotional, behavioral, and cultural profiles of people who might buy my work.

These aren’t meant to represent the entire Web3/NFT space. They were made for my own use. If you plan to use them, know they’re directional — not definitive.

🧪 My Process

1. I used ChatGPT to analyze large amounts of secondary research on Web3/NFT collectors and artists.
2. I layered in my own findings from interviews, Discord chats, and behavior patterns I observed in my audience.
3. I crafted six fictional archetypes with backstories, platforms, habits, and values.
4. I used Midjourney to generate speculative portraits for each.

They're part UX, part narrative design, part creative experiment.

📝 A Few Notes

• I’m not listing all my sources because honestly... I didn’t save them properly.
• My primary research is mostly unpublished, but part of it appeared in my 2021 impact report.
• These personas aren’t the truth — they’re a tool. Use with caution. Or don’t. 🤷🏻‍♂️

📊 Snapshot from ChatGPT’s Initial Analysis

• Age: Predominantly 18–34
• Gender: Slight male skew on buyers; slight female skew on sellers