Well hi there! So nice of you to stop by.

In case you didn’t figure it out already, my name is Erica Pollock**,** and I am a curiosity-driven content writer and marketer, based in Calgary, Canada. And I am passionate about making you and your clients stand out from the crowd with creative content that isn’t boring AF.

This is my portfolio of work - and it has everything from blog posts to infographics, and website design to social media content. Feel free to jump to the section that interests you the most using the table of contents below.

Table of Contents

📜 Published Works

• 10 reasons why I'm obsessed with Canva (and why you should be too)
• Sense of ownership and empowerment are keys to success
• The top 3 reasons your blog sucks
• Canada ICI plants roots with new Vancouver office
• Metaverse marketing: what it is and why you should use it
• Reimaging and reworking office space in Canada
• How to create a successful social media marketing strategy in 2022
• FYI email marketing isn’t dead

Agorapulse | Case Studies

Case Study: How Homefield Apparel Uses Social Media ROI and Builds Brand Loyalty

How Webfx Cut Its Social Media Reporting Time by 90%

How Nexford University Reduced Their Social Media Reporting Time by 75%

• Tech

• Marketing/Writing

• SaaS - Ghostwriting

• Commercial Real Estate - Ghostwriting

💻 Website Copy + Design

Pollock Aviation |

Canada ICI | CMHC Lending and Advisory

This webpage was written for Canada ICI after the rollout of a brand new CMHC program last year.

The goal of this page was to help educate and inform both existing and potential clients of the available options for financing with CMHC, and also demonstrate how Canada ICI can provide guidance throughout the financing process.

Scrap It Out | scrapitout.co

This is a Wordpress-based website that I designed from scratch and implemented singlehandedly, including writing all copy and content.

The goal of the website was to help give the company an online presence that would align with their existing brand, and showcase their expertise to potential clients. Prior to this, they had no website or online presence whatsoever.

📄 Corporate and Technical Documentation

Beks Marketing | A Guide To Using Slack

A Guide To Using Slack .pdf

This is an internal company document I wrote to help with onboarding the Beks Marketing team to Slack. This guide was a necessity, as the entire team works remote in locations all over the world, and there was a bit of resistance from people to start using Slack for team communications. We wanted to create a an easy to use onboarding guide and reference document to ensure that everyone was able to understand how to implement the new program into their daily routine without any difficulties.

Canada ICI | Condo Inventory Loans

This was a marketing collateral piece created for the brokers to share with their clients and prospects to explain a new type of loan they would be offering. It served as an educational piece of marketing that could be used to inform both new and existing clients of the new service.

• Toggle to view the PDF

Canada ICI | Social Media Policy

Parmeter Insulation | Health and Safety Manual

👀 Design

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Parmeter Insulation | Logo + Business Cards

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📢 Social Media Content

Canada ICI | LinkedIn Posts

Canva designs

Tweets

📚 Education

Bachelor's Degree in Communications, Journalism major

2010-2014, Mount Royal University

💡 Experience

Senior SEO Writer

Agorapulse

Freelance SEO Writer and Marketer

Erica Rae

Social Media Marketing Lead

Lean In Canada

Content Writer and Digital Marketer

Beks Marketing

Journalist and Lifestyle Editor

The Calgary Journal

Marketing and Communications Assistant

Habitat for Humanity Southern Alberta

Contact

Want to get in touch?

📧 Email

🔗 LinkedIn

👉🏼 My Website

🐦 Twitter

📱 Mobile

Programs

Adobe Photoshop

Wordpress

SEMRush

Screaming Frog

Hubspot

Canva

Trello

Slack

Asana

Gong

Notion

Frase

Agorapulse

Zapier

Languages

English

Native speaker