The ultimate writing app for aspiring writers

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Growth of an indie-publishing market in South Korea and the U.S.

Why a writing app?

More and more people want to write. However, many people struggle with writer's block.

There is a growing motivation for casual writing and self-publishing.

People want to write more than ever, but many are reluctant to become writers themselves.

There are many excuses not to write: ****

“No one will read my writing”

“I’m not good at writing”

“I’m afraid I will be judged”

“I don’t have time to write”

However, we believe that anyone can write. If they just had the right tools and guidance.

Ecosystem (4).png

Recruit (5).png

How to participate.png

Tools (1).png

Snapshot from our ideation workshop

User flow

Mid-fidelity explorations

How this app came to life

We started this project after participating in a writing group. It was a very simple system, the most MVP it could be. We shared our writing on a group chat every Wednesday. 💬

Using a group chat had the following pain points:

The moderator was responsible for sending reminders and manually sharing the topic for each chapter. If the moderator didn’t share the topic on time, it delayed the participants from starting their writing.
Giving feedback on each writing didn’t feel natural on a messaging app since it wasn’t built for that purpose.
Motivations quickly fall off after the first few times. It wasn't easy to maintain retention.

So we came together and sketched what an ideal app for communal writing could look like. After prioritizing the essential features, we built a simple beta app.