<aside> 💡 The Design Principles are a set of values that act as a compass for how we design product at Emitwise. They’re an agreed upon truth: the guideposts that keep the design team on the same path as we move through the design process. These principles help us establish the values of our product, and then make decisions that uphold the integrity of those values.

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<aside> 🗣️ We welcome everyone to hold us accountable – our designs should follow these principles.

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Which are our Design Principles?

They are WISE:

• Welcoming

• Intuitive

• Scientific

• Empowering

We constantly look for ways to help our customers accomplish their goals and feel at home in the process. We design with inclusion and accessibility in mind.

Our designs make the complex feel effortless. Our language is clear. And we guide users through their journey in a way that anticipates users' needs.

We build trust with our customer by designing with data in mind. We don’t shy away from the facts and figures, but instead champion the importance of accuracy and transparency.

Through bold designs we empower our customers to achieve their goals and take action against climate change.

Examples of how we put principles in practice

• "In this screen, some users are worried about making accidental changes to the data – it is not an area of the product where they feel welcome."
• "This feature is not intuitive enough – first time users are struggling to figure out how to use it."
• "These numbers are not being explicit about the caveats and confidence behind them – we are not being scientific enough."
• "The use of this system and interface scales badly the more data we import – it seems like we could do a better job at empowering our users in accomplishing this task efficiently."

How to self-critique your designs to make them stronger on these 4 principles

Welcoming

• [ ] What is the least amount of carbon accounting knowledge in a user you are aiming to welcome?
• [ ] Does the design pass the ‣?