Problem

<aside> 💡 Implementing the social feedback from peers to help increase the credibility and increase the user trust which leads to higher conversion rates and decrease time user needs to decide what to eat

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Concept

Positive social feedback from peers increases expected liking and positive attitudes towards food as well as how likely we are to order that food. It's suggested that we eat like other people because we find it a positive emotional experience and we use social norms to inform our own food preferences.

How to tackle this problem

The first approach

By promoting positive social feedback from users' peers and friends (as suggested by your side) through discount cards, meal cards, and restaurants page.

1. promoting offers redeemed by friends through home page or notifications
2. promoting positive feedback from friends about meals/dishes or restaurant
3. Creating "Restaurant social feed" where users can see friends ratings and comments about meals from this specific restaurant

Card anatomy

Adding friends who redeemed a certain offer at the homepage

Taking it to the next step by personalizing the experience and adding peers positive social validations to meals and dishes

For restaurants cards, adding the peers' review badge will encourage the user to discover what this restaurant has to offer This leads us to the next phase "Restaurant social feed"

Restaurant social feed

<aside> 💡 This will allow the user to have access to the most favorable dishes recommended by his/her peers

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this scenario encourages the user to connect with Facebook to see what is his/her friends' preferences

Positive social feedback from peers will add credibility to the restaurant and the dishes chosen by friends and peers making the user decide to choose some dishes/meals over others

The Second approach

Introducing the Food feed Feature