Company Strategy Context

• Unself is ready to scale in 2 ways:
  • Top-down through hour tracking via national foundations
  • Bottom-up though new socially-minded features aimed at acquiring wider volunteer bases organically
• Our 4 biggest Product priorities right now are:
  • Foundations
    • Blocked until more meetings with Rob's network and personas' needs are determined
  • Hour Tracking & Admin onboarding/acquisition improvements
    • Documentation of user and team feedback captured here; ready to run with
  • Experience sharing and connections between volunteers
    • Preliminary ethnographic research completed with Self-Motivated Volunteers
    • Validated through this study! Findings at the bottom of this page.

What are we testing?

A single workflow that generates with tracking an hour, progresses through sharing that experience with a local, like-minded volunteer community, and ends with customizing the display of that experience on one's profile.

Why are we testing? What is the goal/outcome we're looking for?

Testing is not just about learning, it's about mitigating risk before investing time in a full dev build.

At this critical point of scale, Unself wants to determine through feedback the best way to introduce sharing features into the app.

We need to retain and encourage our core users – the Self-Motivated Volunteers. At the same time, we need to drive and reward Community-Motivated Volunteers to get into tracking and adopt Unself.

How is the test structured?

This will be an A/B test focusing on differences in navigation. It will introduce significant improvements across the app that are controls between the prototypes.

Prototype A: Keeps Track and Profile separate

Prototype B: Nests Track under/into Profile