Interview Process

Synthesized Personas Based Off This Process

Personas

Pre-Interview

1. Text/phone call/email to set up date, time, location
   • Can be done 1-1 for ethnography
   • In batches of 5–10 for proto and usability tests
2. Send calendar invite with location and an attached NDA
   • Include drive time there and back on your own calendar for the team to schedule around
3. Confirm 8–24 hours in advance
4. Write questions down in notebook
5. Bring phone with your account pre-loaded
6. Print out NDA; pre-sign your section

At Interview

1. Get a quiet table with a view of the entrance
2. Greet them; buy them a drink or snack
3. Have them sign printed NDA
4. Go over what the interview will be about
5. Ask them if you can record the interview on your phone just for your personal notes

Interview Types

A) Ethnography Interview Script

Volunteers

All questions after the first one can float around given the conversation flow.

1. Tell me about your volunteer experience in general. How did you get started and what types of experiences have you had?
   • This question is geared to identify personas and company/nonprofit/group leads.
   • Low-key comfortable opener to put volunteer at ease.
2. How do you think about or perceive the impact that you’re making? How would you quantify, describe, reflect on it?
   • This question aims to understand the volunteer perspective on IOOI.
3. Can you speak to overarching motivations? Why do you keep volunteering and how has it becoming ingrained into who you are?
   • This question is geared to identify personas and what inspiration clicks for volunteers.
4. How would you describe what makes an opportunity meaningful for you, and how do you suss that out when you’re looking for your next one?
   • This question is aimed at identifying filters for matching and discovery, as well as nonprofit areas of improvement for our org playbook.
5. How do you find these opportunities and what kind of factors go through your mind deciding what to do?
   • This question seeks to standardize pain points for the baseline volunteer experience and how Unself-curated events can alleviate them.
6. Have you ever had to document your volunteering?
   • This question is aimed to validate hour tracking and reports out to company/nonprofit/group.
7. Is there any one at your job/school/group coordinating any volunteer events and keeping track of that impact?
   • This question seeks to identify admin leads and their reporting needs. It also identifies Self-Motivated Volunteers.
8. Do you ever share your volunteering life on social media?
   • This question seeks to understand the relationship between digital identity and volunteer identity, unique to persona. Followup questions are around specific channels, frequency, and content.
9. How would you characterize your growth through volunteering in regards to your personal and professional skills?
   • This question focuses the volunteer on their wholistic experience over time as it benefits them as a person. It aims to understand motivations around growth, progress, competition, and needs for applications to new jobs/schools/nonprofit roles.

Nonprofit & Community Group Admins

All questions after the first one can float around given the conversation flow.

1. Tell me a bit about your role. How did you get involved with this organization? What are some opportunities for growth?
   • Meant to derive common traits and Admin sub-personas.
   • Only valuable if this is an early relationship touchpoint; otherwise jump to question #2 or 3
2. Tell me about your team. Who do you work with? Who supports you?
   • Reveals org hierarchy and identifies sub-personas
3. Tell me about your volunteer experience in general. How did you get started and what types of experiences have you had?
   • This question is geared to identify personas – specifically, how volunteer personas may transition into admin personas.
4. Let’s talk about volunteer engagement at your organization. What’s working? If you had a magic wand – what do you wish your org could do better?
   • Meant to identify product/market fit and opportunities, alongside persona needs and pain points.
5. What do you think makes a volunteer experience meaningful at your organization? Why are people dedicated to it?
   • Highlights the positives; gets us closer to IOOI
   • Secondary, analytical take on volunteer motivations
6. How do you and your org quantify the impact you make – in both the short-term and the long-term?
   • Gets us to IOOI
   • Should identify how different programs, events, etc identify impact in multiple ways and any common overlaps
7. When it comes to visualizing the impact you’ve made – what do you need to tell that story? To whom?
   • Identify core needs around reporting and sharing IOOI
   • Potentially identify sub-personas and stakeholders
8. Do you have a board? How and what do you communicate with them? What do they like to see?
   • Reveals org hierarchy and identifies sub-personas and stakeholders
   • Uncovers more of how IOOI is shared
9. Some people have talked about the “volunteer lifecycle” with us, meaning that volunteers often transition into donors. How does that work in your org? What do you think gets people to give money and/or time?
   • Secondary, analytical take on volunteer tracking and personas???
10. What is your funding process like?
    • Uncovers multiple arms of org and stakeholders
    • Identifies how IOOI story is told to these stakeholders