This guide is a series of Marketing and Communication assets, ideas and best practices to help you successfully promote eGull Pay.

The goal is to give you all the tools you need to implement a successful outbound communication to announce and promote Play and Pay by the Hole™ at your Golf Club. Do not hesitate to adapt ideas or best practices to the specificity of your club. Feel free to pick and choose what you need. You can just cut and paste different elements and use them as you wish.

This guide will help you generate between $10,000 to $15,000 in incremental revenue per year with eGull Pay, without jeopardizing your existing revenue streams – here’s how.

• Give occasional golfers pressed by time the opportunity to play more often.
• eGull Pay stats show that golfers who played +/- 3 rounds per year (i.e. 54 holes) now play 3 to 4 times a month, an average of 7 holes (i.e. >150 holes per year), typically after 4PM spending an average of $20 at the course (green fee, cart, range, F&B, pro-shop).
• According to the NGF there are 5.4 million golfers aged 28-54 that play 5 rounds or fewer a year or about 23% of all golfers.

1 foursome x 5 days/w x 30/w x 7 holes x $3/hole = $12,600/Y

NOTE 1:

Golf courses that take an active role in their outreach to potential customers drive up to 20 times more rounds than those just waiting for customers!!

We’re here to help you achieve this goal and have prepared the following communication guide, insights and marketing material for your use. We have designed the guide using standard marketing practices of a steady communication flow aligned with predefined objectives. For each step, we give you the adequate assets so all you have to do is get the campaigns on their way.

If you need our help, let us know – we have negotiated a special eGull Pay rate with a third-party marketing group to orchestrate these campaigns for you.

Also enclosed are other proven marketing tools to display in your pro shops and help you promote the new service on carts, Facebook, email, your website and more.

NOTE 2:

Read the “Tips and Tricks” at the end of this Communication Kit to learn how to customize phone screens to be those of your course.

All assets are available here :

Click here to view the board eGull Pay Communication Material