Marketing Lead

📍 GMT +2, +3

📞 +7 925 887 16 65 (WA)

📞 +62 81 237 664 501 (WA)

  [Telegram Link](<https://t.me/super_egor>)

Certifications

Google AdWords

Harvard Facebook

Tools

About Me

Results-driven CMO with 10+ years of experience building high-performing marketing teams and scaling digital products from zero to millions of users. Proven track record across Web3 fintech, SaaS, and global consumer brands. I combine deep performance marketing expertise with strategic vision—from launching products in new markets (US, EU, LATAM, MENA) to building analytics infrastructure from scratch. At my core, I’m a hands-on leader who bridges the gap between product, marketing, and business goals to drive measurable growth.

Projects

Skills

Work Experience

Kolo, Portugal

Dec 2024 - Feb 2025

CMO

I am responsible for finding and attracting B2C customers with a target CAC of $20. I managed to attract more than 3,500 users with a minimal budget, using campaigns on Wallchain, MetaAds, and referral co-promotion programs.

A couple articles about:

For B2C: https://www.coindesk.com/press-release/2025/12/26/kolo-launches-visa-credit-card-offering-5-bitcoin-cashback

For B2B: https://www.coindesk.com/press-release/2025/12/29/kolo-hits-usd250m-in-under-7-months-launches-corporate-visa-cards-and-stablecoin-rails-for-businesses

Led the marketing strategy and execution for company products: Kolo Card (kolo.xyz), OnicoreLab
Built traffic attribution systems from scratch using AppsFlyer.
Configured and automated in-app marketing with Maestra and managed email campaigns through Brevo.
Established comprehensive analytics from raw data using Metabase, including writing SQL queries and creating dashboards.
Reduced churn rate by 10% through product improvements in Kolo based on NPS survey insights.
Implemented advanced analytics and performance marketing strategies, reducing the average Customer Acquisition Cost (CAC) by 45%.
Developed and strengthened the social media marketing strategy, achieving a 78% increase in audience engagement.
Managed product localization processes for key international markets (US, EU).
Formulated a strategy and developed content for US market entry, building a waitlist of 5,000 users pre-launch.
Responsible for regulatory communications and materials preparation (e.g., MiCA compliance), ensuring full compliance with international standards.

Demuzo, USA, UAE & Indonesia

December 2023 - December 2024

Marketing Lead

I have developed an extensive strategy for attracting audiences to an investment and financial product in the US marketplace.

I organized a marketing department with 4 employees responsible for different streams.
Since the startup does not have a CPO, I took on some of this role myself. For example, I designed and launched the landing page, http://getdemuzo.com/, and improved the platform itself for better user tunneling.
The average CPU per waitlist entry was $1.8 per US user with traffic from GA. Was able to attract over 10,000 users in less than a month.
Artists were recruited to the site through an MVP campaign in Meta and averaged $3.1 per artist.
More than 100 artists were attracted per week, followed by additional selection through email distribution.
Tools that I work with directly (for creating marketing campaigns and tracking) - Meta Ads, TikTok Ads, Reddit Ads, Email (Mailchimp), Figma, Artify.ai, Capcut, Adobe.

Zero1Agency, UAE

December 2022 - March 2024

Digital Marketing Director in Digital Projects

Working as the Account Executive for Zero1, I've been instrumental in advancing the IslamicCoin, Brighty app, Yoosr, Haqqex, and Binpong brands.

IslamicCoin:
- Engaged over 1 million users on Twitter.
- Initiated an Ambassador Program for 100,000 participants.
- Managed a monthly budget exceeding 250k USD.
Brighty App:
- Successfully attracted over 25,000 app installs in 3 months.
- Utilized a comprehensive mix of digital marketing tools.
Yoosr:
- Attracted more than 10k users on Twitter,
- Leading to an investment of over 250k USD.
Binpong:
- Implemented a marketing strategy focused on TikTok Marketplace and Spark Ads.
- Achieved over 2,000 organic installs per month.
Haqqex:
- Played a key role in the pre-launch phase, attracting over 100,000 registrations.
- Organically grow the community to 35,000 users.

Wunderman Thompson, Russia

October **2021 - November 2022 ****

Conent Marketing Director

Working as a Social Media and Digital Special Project Director, I excel at managing high-profile digital and social media projects for clients like Leroy Merlin, Tele2, YouTube, and Instagram.

Leroy Merlin, Tele2, YouTube, and Instagram:
- Managed high-profile digital and social media projects.
- Focused on innovative strategies to increase digital engagement and brand visibility.
Project Margin Improvement:
- Reworked project margin systems for social media projects.
- Boosted margins from 22-25% to 55% through strategic recalculations and partnerships.
Client acquisition and management:
Dota broadcast project:
YouTube Shorts campaign:
AliExpress campaigns:
"Let's Quit" anti-smoking project:

MosaicMedia, Russia

November 2017 - October 2021 ****

SMM Director

Working as the Account Director, I've effectively managed diverse projects for prominent clients like Viber, Movenpick, Durex, LG, Mastercard, Yandex, Colgate, and Samsung, focusing on social media, digital marketing, and video content production. My responsibilities include engaging directly with clients, developing innovative creative concepts, and overseeing all aspects of project management, including budgeting and team leadership. Key accomplishments feature creative projects like a unique situational video for April Fools' Day, achieving over 1.5 million views, and the rapid production of a commercial for a major banking client's small business campaign, executed in just 12 hours. I've also spearheaded a groundbreaking project for Viber, introducing new AR masks and a collaboration with the WWF, and a highly successful Valentine's Day campaign with Niletto, generating 3 billion views on TikTok. My track record demonstrates a strong capability to deliver high-impact, creative marketing solutions within tight deadlines, earning significant industry recognition.