Last updated March 25, 2020


Summary of our current approach

Ethereum.org is a primary online resource for the Ethereum community. The purpose of the site is to “Be the best portal to Ethereum for our growing global community" - read more about what this means here.

We have broken up our audience into 3 core User Personas:

  1. Individuals
  2. Developers
  3. Enterprise

1. Individuals

Summary: App users, investors, enthusiasts, people who are “new to Ethereum”

Example topics: News, apps, price, wallets, how to get involved, vision

Example user journeys: