How to quantify Product/Market-fit? EBE metrics.

For leading indicators of product-market-fit Ben tries to quantify customers emotion towards the product, whether they're changing their habits to use the product more, and economics.

All these things you can measure and you want to keep measuring them, because you can lose product market fit over time.

If product market fit stays the same, customer expectations keep increasing and competitors can catch up.


Research question

We want to quantify whether our customers feel if our product is better than the alternatives. Because our customers don't buy products or services, they buy a job getting done better, faster or cheaper.

Question we ask customers

How would you feel if you couldn't use this product anymore?


Measure level of disappointment if they couldnt access product

Desired outcome