Support tickets and product analytics revealed two core issues: users couldn't find the demo account (or confused it with their real portfolio), and it took too many steps to complete a first trade.
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Make the demo account easy to discover, guide new users to their first trade with minimal friction, and clearly differentiate demo from real portfolio — without cannibalising deposit conversion.
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A bad first experience in demo mode is like confusing steps, unexpected losses creates anxiety and drives new users away before they ever try a real account.
I owned user flows, interactive prototypes, and high-fidelity UI. I also led the initial discovery — gathering quantitative data and user feedback to frame the problem. I collaborated closely with the Portfolio PM, a design-system designer, iOS engineers, analysts, Content/Localisation, QA, and Compliance.
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