I’m an eCommerce Project Lead with 7+ years of experience launching and scaling Shopify stores through custom builds, SEO, and strategic planning.

At Sunbowl Systems, I lead cross-functional teams to deliver high-performing Shopify Plus storefronts across beauty, apparel, wellness, collectibles, and more. I’ve managed over 100 Shopify projects, from full site builds to CRO enhancements, and partnered with top design studios to launch merch programs for brands like Chick-fil-A, Figma, and The Cheesecake Factory, overseeing UX, development, and end-to-end delivery.

Previously at Goli Nutrition, I supported a 100,000+ creator influencer program, working with legal and regulatory teams to review and revise content for FDA compliance. Earlier, I led eCommerce operations at Triple7Deals, optimizing product launches, promotions, and marketplace strategy.

I focus on scaling brands through clear planning, technical execution, and growth strategy. If you're looking for someone who can manage the details and move projects forward, I’d love to connect.

My Shopify Badges (certifications)

Selling Shopify Fundamentals

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Solutions Planning Fundamentals

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Relevant Certifications

Some of the many articles I wrote or contributed in

SEO Essentials for Headless Commerce: Making Decoupled Sites Search-Friendly - Women in Tech SEO

21 Marketers Share Their Best Tips for Networking as an Introvert at SEO Events - Moz

Beginner’s Guide to Shopify SEO Auditing - Sitebulb

25 Testimonial Examples to Build Hype - Hubspot

How to create a website to sell products - Hubspot

Email Pop-Up Benefits and Examples - Business.com

The Art of Clinet Management: Insight from 17 Seasoned Professionals - PPC Live

Experts Reveal Top SEO Trends to Look for in 2025 - Collaborator Pro