Dear lean entrepreneurs, intrapreneurs and corporate innovators. We at AspenLabs and co:dify believe that the high art of being creative in design thinking and Lean Startup lies not in brainstorming or coming up with elaborated concepts. We rather consider the act of creatively conceiving the right experiments with customers as the ultimate litmus test of any creative entrepreneur. It is conscious experimentation that produces most learning and therefore deserves our highest respect.

But we also know how hard it is to get started with this, especially for corporate innovators, counter-intuitive world of design thinking and lean experimentation. This is why in our trainings we introduce a selection of the most common methods of lean experimentation in the form of a 'menu' for inspiration and learning. We are happy to share our collection as well as references to the most important people and sources about lean experimentation with you, too.

Must Read Books For Lean Experimentation

People and Institutions Worth Following

Inspirational Stories from Lean Startups