Table of Contents
Conducted interviews with five individuals and gained valuable insights.
After conducting user interviews and secondary research, I synthesized the gathered information to create two personas based on their level of knowledge and experience in cryptocurrency trading.
I choose 3 apps that are used by the user from the user interview phase.
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f8a99855-e568-4a60-911f-5ce1a3087509/competitor_-_binance.webp" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f8a99855-e568-4a60-911f-5ce1a3087509/competitor_-_binance.webp" width="40px" /> Binance
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/1877cbbc-a0b8-4bee-953c-5afac40bb8f1/competitor_-_pintu.webp" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/1877cbbc-a0b8-4bee-953c-5afac40bb8f1/competitor_-_pintu.webp" width="40px" /> Pintu
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/d20b7445-5933-4726-9274-dcc31c7a0cf6/competitor_-_indodaxwebp.webp" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/d20b7445-5933-4726-9274-dcc31c7a0cf6/competitor_-_indodaxwebp.webp" width="40px" /> Indodax
Pintu and Indodax services are focused on Cryptocurrency exchange, while Binance has more services and a lite version for beginners. Some of the important features for new users are learning ****features. These apps already provide learning resources. But for users with little to no experience in trading, it is still difficult to understand how to use the app. They also already have a price alert feature that is useful to let us know when there is a price change in a specific asset price.