The platform will employ a marketing model that relies on marketing tools that have proven to be effective in promoting projects of such types on the market.

The main instruments to be employed are direct links and keyword searches to ensure maximum relevance of the project in search queries and to raise its ranking in search results. The most effective social networks to be targeted as promotional platforms are Reddit, Facebook, LinkedIn, Twitter and YouTube.

Among the instruments to be employed for promoting will be:

  1. SEO promotion;
  2. Keyword search optimization;
  3. Advertising via bloggers on social networks YouTube and Instagram;
  4. Targeted website banners;
  5. Targeted e-mail newsletters;
  6. Experimental marketing techniques – engagement marketing via smart use of content, participatory, hands-on events, and engrossing branding material used for generating project value perception among potential users.