📚 Case Studies

• Walmart – Made in America, the story of Sam Walton.
• Home Depot- I love Capitalism! – Ken Langone
• Microsoft – Hard Drive – biography of Bill Gates. ‘GET THE BUSINESS!”
• Starbucks – Pour Your Heart Into it – Howard Schultz
• Amazon – The Everything Store by Brad Stone – great!
• eBay – The Perfect Store by Adam Cohen
• Google – Inside the (Google) Plex by Steven Levy
• Facebook – The Facebook Effect – one of the source materials for the Social Network
• Tesla/SpaceX – Elon Musk, Tesla/SpaceX and the Quest for a Fantastic Future

📚 Amazon

1. Think Like Amazon by John Rossman
2. Working Backwards by Colin Bryar
3. The Amazon Way by John Rossman