Product content organization. We need each product to have a blog section that feels dedicated.
For example:
- https://www.hashicorp.com/blog/products/packer feel dedicated. But in our case, because most people don’t perceive a difference between MUI (the company name) and Material UI (the open-source project name), we first need to rename the company and remove “MUI” altogether to make this work.
- https://nextjs.org/blog/ and https://vercel.com/blog/ share the same infra (CMS, etc.) but still feel dedicated because of UI.
- MUI X created https://mui.com/x/whats-new/ to have a place to list all releases, waiting for this.
SEO pagination is broken: ‣.
How to make the blog post header engaging?
- Create a customized image for each blog post. e.g. https://tailwindcss.com/blog/headless-ui-v1-4
- This image is usually used by Google, which helps SEO. https://blog.hubspot.com/marketing/blog-search-engine-optimization → “3. Add visuals”
- No generic images where we simply change the text. This is OK for Twitter but not really valuable if it only duplicates the title.
- Embed the illustrations natively in the blog infrastructure, e.g. https://github.blog/2020-09-17-github-cli-1-0-is-now-available/
Hand-picked featured posts?
- We might want to have the ability to handpick which blog post is featured. These posts would be the first ones visible.
Strong (custom-tailored?) CTAs
-
LogRocket does this incredibly well—they have their boilerplate marketing copy, but they tailor it to each blog post so you almost don’t notice you’re even reading an ad. For example, this is from a blog post about using GraphQL to fetch CMS data:
-
doesn’t necessarily need to be custom for every post though. We could create a CTA widget for universal copy, and/or potentially write a few different targeted variations to choose between when publishing a new article.
Duplication of paths. All content in https://mui.com/store/collections/ should be in https://mui.com/blog/. This likely confuses Google in its current shape.