Several days ago, I wrote about how if I wanted to make Browserflow into a sustainable business, I should focus on B2B rather than B2C. My plan was to identify tasks that met the following requirements:

1. Recurring tasks
2. Provide business value
3. Annoying to do manually (takes a long time, requires lots of context switching, is error prone, etc.)
4. Can be automated

Once I identified tasks that met this criteria, I'd create flows to automate the process, and then pitch it to people on LinkedIn who are likely to find it useful based on their job title. It'd be an outbound process where I'd cold message randos — something that I'm not exactly thrilled about.

But what if I could make B2C work?

In the past few hours, I've had 9 people sign up for the Browserflow waitlist because of a tweet by my friend David where he showed a flow he made for saving URLs to Roam:

https://twitter.com/Bieber/status/1360620153134792709

This is exactly how I had envisioned Browserflow would grow:

1. Someone would make a cool flow
2. They'd share it with their friends/audience
3. Some of them would install Browserflow
4. Someone would make a cool flow
5. (Repeat)

In that post where I decided to go B2B, I said that "I'd probably struggle to convert engineers and productivity geeks like myself into customers even at $5 a month".

I still think this is true. But there's clearly demand for Browserflow from power users, so I should test my assumptions.

There are two ways that starting with B2C might actually work out: