Let's take a look at what being on the front page of HN yesterday did in terms of stats:

Landing page traffic

• 7,262 visitors
  • I'd guess the actual number of visitors is probably 1.5x (or more) of this number given that many HN readers probably use extensions like uBlock Origin that block reporting to Google Analytics (as do I!)

Installations

Chrome

• 1,762 installs - 192 uninstalls = 1,570 new users

Firefox

• 777 downloads

I don't know how to interpret this graph. What does it mean to have 777 downloads but 253 users? Does that mean a whole bunch of those downloads ended up uninstalling? Or does the daily users metric have a 1-day delay?

I don't know what's going on, but I'll assume that 777 people installed Intention, with some percentage uninstalling it (Unlike Chrome, Firefox doesn't show me that data).

I'm quite surprised that the ratio of Chrome installs to Firefox installs was only ~2.3:1. I would've expect the ratio to be a lot higher (many more Chrome installs vs. Firefox), but I guess HN is also a pretty special crowd.

Conversion

Total visitors: 7,262

Total installs: 2,539

Conversion rate: 35.0%