What is The Founder's Journal?

Alex Lieberman (@BUSINESSBARISTA) is the CEO of Morning Brew. The Founder's Journal is a 10-minute daily podcast where Alex provides insight into what is top of mind as he grows and scales Morning Brew.

This podcast could be a standalone MBA course on running a business.

Productivity, culture, vision, values, running meetings, hiring, building, scaling, marketing, managing — you name it, Alex has some valuable insights on it.

• Table of Contents

Other Resources

• **The North Star Podcast | Morning Brew's Secret Sauce**
• Morning Brew's Podcast — Business Casual hosted by @KinseyGrant
• Subscribe to Morning Brew's four newsletters:
  • Morning Brew
  • Marketing Brew
  • Retail Brew
  • Emerging Tech Brew
• Follow Alex on Twitter @BUSINESSBARISTA
• Follow me on Twitter @dickiebush

<aside> 💡 If you found these notes valuable, you'll enjoy Dickie's Digest, my weekly newsletter with five epic things from the worlds of business, tech, decision-making, and productivity.

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https://dickiebush.substack.com/embed

Morning Brew's Culture

• Employees need to feel invested in personally and professionally.
• Employees need to feel they have resources to be lifelong learners.
• Employees need to feel they are part of Team driven by a shared vision.
• Employees need to feel they are part of an organization diverse in background, belief, and viewpoint.

<aside> 💡 Morning Brew's Vision: Empower the Future Business Leader.

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<aside> 💡 Morning Brew's Core Values: We are all curious, empathetic, purposeful, and challengers.

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Managing Yourself

• Know your superpowers. Then, make sure you spend as much time leveraging them as possible.
• Know your weaknesses. But spend only enough time on them to prevent them from holding you back.
• Know which type of employee you are: Thinker, Planner, Builder, Scaler, or Seller. Then, make sure you you're working in a role that leverages those strengths.
• Know which type of learner you are. Then, make sure your environment is set up to learn in this way as much as possible.
• Know which type of thinker you are. Then, make sure you are spending time on projects that are conducive to this type of thinking.

Productivity as a Founder

• Be realistic with yourself about what you can get done.
• When at a crossroads, default to action and consistency.
• Build in 15-minute blocks after calls for pause, reflection, and follow-ups.
• Have a list of "must-do's" before your sit down to do your most important work.
• Orient your schedule to slot your most important work based on when you work best.
• Define your productivity as setting intentions for the week and actually working on them.

Building, Scaling, Hiring, and Marketing.