https://www.youtube.com/watch?v=fdufh8DZtbg
"Zero to one" refers to inventing something anew as opposed to further developing something that already exists. It comes from Peter Thiel's book of the same title: Zero to One: Notes on Startups, or How to Build the Future
Zhou, a product design VP @ Facebook, describes the process in terms of four steps
- "Define your People Outcomes" mixes human-centeredness and problem-worth-solving-ness: how will whose life be different if this product is successful?
- "Get Product-Market Fit" means iterating fast and furious with feedback so the world can tell you how to move your initial idea toward just-right.
- "Reconciliation" means grappling with the constraints we had to overlook up to this point, getting real while getting great.
- "Growth" refers to working out how you can get this thing to the next 1000 users, to make it stickier, etc. Don't start here, she says.
Source of this text:
https://djjr-courses.wikidot.com/law325:four-stages-of-0-to-1-projects
Very short summary:
zero-to-one-summary.pdf
You can buy epub book here:
https://www.kobo.com/ww/en/ebook/zero-to-one-2