Purpose requires discipline. Results require consistency. We make big bets every single day, but fail to translate them into wins. Tasks shouldn’t be a burden. They should help us carry a higher cause whilst having fun in the process. Knowing why you do is equally as important as knowing where you want to be. For now, TIDO’s do one thing: drive your macro momentum - week by week. Once created, all you need is to complete micro-level actions to achieve them.