Brand audit checklist

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Perform an in-depth review of your company’s brand in order to improve its effectiveness. The template includes sections for core brand identity, verbal brand identity, visual brand identity, and brand evaluation analysis, so you can determine — and act on — your brand’s strengths and weaknesses.

This dynamic, reusable brand audit template will keep all branding team members in the loop with your brand audit findings and ultimately surface action items for brand improvement.


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