Storytelling is an essential part of our lives. A good story is what compels us to take a leap into a new area and reinvigorates us. It is also how people begin to process…and ideally solve…problems.

So, it makes a lot of sense that the stories that have begun to emerge in Web3 — an industry built around solving the persisting problems and innovating at warp-speed — are extremely strong.

What is storytelling?

As mentioned, storytelling can be a means of activating people. It can also be how you bring people together, and build community. And that is because it is essentially building a narrative — and more importantly, sharing that narrative.

It has a very rich and, well, storied history, but continues to be a primary method for communicating, especially when you want to activate your audience. With communities

Why is storytelling fundamental in Web3?

As much as Web3 is a set of technologies, it is also a movement. To be completely honest, we could stick with Web2. It functions. The issue is it functions more for some than others…namely the largest companies and data collectors, not so much for individual users.

By telling a story of a different web — a web that also allows users to set their own privacy preferences, own their data, and interact directly with other users, by passing expensive intermediaries — we can begin to showcase why this technology is necessary…and why it's worth the effort to move to using it.

But, just because you might be a dev, don't think this gets you out of the story. The programs that you build also tell a story, starting with the architecture, and carrying through to how the program runs. In many ways, devs bring the story that founders and marketers build to life. Ideally, this reality lines up with the stories that draw people here.

Technology as a Foundation

Stories are complex. They weave together many different aspects. For instance, in Web3, it can be hard to tell if a story starts with the technology, or with the people. The two become intertwined, as the possibilities presented by the technology spurred on by the issues that real people face.

And this is important. The solutions and opportunities should always be tightly tied to real issues. And, while the excitement of the technology can act as inspiration, for a truly strong story, I always recommend making sure to trace your way back to a real problem for a truly impactful story.

Here’s an incomplete list of some of our favorite Web3 narratives:

Source: Richard Giblett

Source: Richard Giblett

There are many, many more narratives in Web3, including extremely important ones. But, when crafting your own story, it is important to understand how you and your project interact with them. And, to check how well you actually align and deliver on these messages.

But, as the driving factor behind why people should switch to Web3 applications, these are important in both the development and communicating with a potential user-base.