There are 4 factors at play when making a decision.
|No urgency||High urgency|
|Lot’s of certainty||Make the decision*|
(Example: Planning a future vacation) | Make the decision*
(Example: Going to work by bike or car) | | No certainty | Wait until urgency arises.
(Example: high school selection when in middle school). | Delay as long as you can + raise certainty (research, consultation, experiments)
Impact and back table become more relevant here.
Example: car breaks down. Which repair shop do I bring it to. Do research, closest, rating, right expertise, etc. |
Let’s start with the last two components.
|You can go back||You can’t go back|
(example: New pricing model experiments) | Consult with the relevant roles.
(example: Implementation of Value) | | Small impact | Make the decision.
You learn fastest, by taking a step forward than standing still. | Objection round
(example: #gcc_spending) |
** What really helps here is a full body yes. Does the head say yes? Does the heart say yes, Does the body say yes? Than let’s GO!*
<aside> 💯 It’s either a hell yeah, or it’s a no.
Now let’s dive a little deeper and start with why making decisions can be difficult.