https://s3-us-west-2.amazonaws.com/secure.notion-static.com/98b400a1-678b-4c05-9a0b-a8869403c3af/Tally_Weijl_Case_Study.png

Table of Contents


Tally Weijl is a European fashion label based out of Basel, Switzerland. They are a global brand, with stores in over 37 countries; they have over 780 stores and employ over 3,400 people.

Founded in 1984 by Tally Elfassi-Weijl and Beat Grüring, Tally has a mission to bring trendy and stylish clothing at an affordable price to teens and young adults in countries across Europe, Aisa, and Africa.

And their customers LOVE their clothing! To say they have a massive following would be an understatement.

The Challenge Tally Weijl Faced

Tally Weijl is a wildly popular fashion brand, and when a brand is operating in 37 different countries, it's easy to assume that its customers are passionate and loyal.

They had a healthy following on social media, with over 1.1 million followers (and counting). Their customers were always anxiously waiting to see what the Tally designers created next.

Tally found that their customers couldn't wait to show their new fits across their social media channels.

Tally knew that they were missing out on a chance to streamline their efforts and get all of their customers, across multiple countries, languages, and ages, into one unique and controlled environment and allow them to help the brand grow.

But, with the start of any great idea, the brand faced a few pain points.