Hi team,

#100!

My 100th weekly memo and a reminder of why we default to transparency. Open meeting notes & docs, dashboards, live Q&A… and these memos. They force me to pause, reflect, and stay aligned as we grow past 200 Coverflexers. If they’ve brought even a bit more clarity, then they’ve done their job.

Last week I was at Slush for the first time with Quentin. Great investor meetings like the fintech OG Yusuf at QED being interested in deep-diving the model with us and introducing us to a potential client (RemoFirst). Plus, strong signals from benefits players like Epassi, the Nordic market leader, with a powerful M&A pipeline and €90M+ EBITDA (profit). The takeaway was clear: our market is heating up, and we’re exactly where we need to be.

What 100 memos taught me:

• Transparency matters, but clarity is the goal.
• Being right is overrated.
• Being kind lasts longer.
• Compounding beats silver bullets (and I say this as someone who used to chase the bullets).
• And winning builds belief.

We’re on track to hit the highest quarter ARR signed in Coverflex history and overachieve the $20M ARR YE target. The deeper I get into leadership, the more I realise that empathy and vulnerability aren’t soft skills; they’re force multipliers. They build trust, sharpen decisions, and inspire people to go further because they feel supported, not judged.

A huge thank you to every Coverflexer, and to our coach Thijs, for helping our grow through this🙏

These wins matter. They show that our direction is right and our momentum is real.

We’re only getting started.

Let’s keep winning 💪🔥

🚀 Wins worth celebrating

• As Elena shared earlier, the official legal opinion on the Coverflex Welfare Model is now finalised and signed by Delli Falcone - a major milestone that strengthens our position in the Italian welfare market with a fully compliant, validated, best-in-class product, and unlocks many of the opportunities ahead 🇮🇹✨
• Investor momentum: strong meetings at Websummit, Slush and Endeavor gatherings.
• Record trajectory: on path to the highest quarter of ARR signed in our history.
• Commercial pulse: 🇪🇸 hit target; 🇮🇹 steady progress on larger deals; 🇵🇹 strong KAM performance with a big‑deal focus this week. Keep a close eye on our #coverflex-for-the-win channel! it’s addictive!