https://www.loom.com/share/0e1faed067c14e7abab0564f58be1342
Goal
In this example, Michelle is the Head of Community at the Startup Founder Club, a 1000-person group of founders who want to support one another on their journey. Michelle wants to bring her members together in a way that is relevant and personalized to drive member engagement and satisfaction.
Process
Process:
- Michelle tells Covalent she wants to match people who are in a similar Industry, Role, and share common Interests
- Michelle already knows everybody's Industry, so Covalent hooks into her existing data source to capture that information
- Covalent helps Michelle collect data about Role and Interests through the opt-in flow
- Sarah (member) signs up, adding information that is relevant about her (i.e. Role, Interests)
- Sarah & Jack (another member) are introduced
- Sarah & Jack meet, and they provide feedback about their match
1. Example Email: Opt in to networking program
2. Example Email: Member introduction
3. Example Email: 1-click Feedback
Results