<aside> 💡

Learn how to interpret any brief by understanding its structure and purpose.

</aside>

1. What is a Brief?

• A brief represents a menu gap identified through data analysis, trends and review of existent needs in a market.
• Each new concept submitted by a chef must be aligned with a brief in order to fill that gap.
  • 📌 REMINDER: you can submit a new concept using the Submission Form
• You can find all the briefs ready to be developed in this view or in the Chef Portal > New Menu Items section > Portfolio Briefs view. These are needs still waiting to be addressed by a chef.

2. What does the Brief Name reflect?

📋 Brief Name format

Each brief name is auto-generated based on key fields of the need/menu gap, following a standardized structure. This structure helps you quickly understand what the brief is asking for, so that you can submit your concept based on its requirements.

<aside> 📋

[Market] -[Slot Type] - [Chef Name] - [Meal Type] - [Protein] - [Tactic] - [Category] - [Cuisine] - [Brief #]*

</aside>

[Brief #] indicates the number of briefs created for the same need(eg.: if CH needs 6 meals to fulfill a GLP-1 menu gap, there will be 6 briefs created for this specific gap, and this number will vary from 1 to 6 in each brief)*

Example:

CHI-Subscription- Aarthi Sampath - Quesadilla-Beef-Healthification - Low Carb, GLP1-Indian-1

3. What do each of the fields mean?

• [Market]
• [Slot Type]
• [Chef Name]
• [Meal Type]