Table of contents:

Introduction

1. No major players betting on hype technologies yet

• Notable examples

2. Retail-first and value-driven brands tend to miss out on their opportunities

• Our takeaway for retail-first brands
• Our takeaway for value brands

3. Sustainability and its growing importance

Conclusion

TL;DR

• Major Dutch brands are not betting on hype technologies yet and mostly offer standard digital shopping experiences.
• Omnichannel and premium brands in the Netherlands generally score highest in digital experience.
• Many retail brands overlook the opportunity to seamlessly integrate their online and offline channels, missing the full potential of becoming truly omnichannel.
• Value brands could significantly boost customer loyalty and average order value (AOV) by offering not just low prices but also stronger digital experiences through their own channels.
• Despite rising consumer demand for sustainable brands, only 18% of top Dutch brands from the Top 50 list are B Corp (Benefit Corporation) certified.