Overview
Contrarian Thinking (CT) is the #1 media company focused on small businesses and the owners that build them. It fosters a community of over 10 million business owners and entrepreneurs worldwide, teaching the tenets of financial freedom and supporting small business ownership.
CT is founded by Codie Sanchez, a formidable force in the world of finance, known for her financial acumen, entrepreneurial prowess and NYT Best Seller Main Street Millionaire.
One of the most innovative thinkers in small-business investing today. — Jay Shetty, #1 New York Times best-selling author, life and business influencer
Sanchez understands cash flow better than 99% of ‘gurus.’ If you’re not learning from her, you’re behind. — Marcus Lemonis, The Profit
https://www.youtube.com/watch?v=V19-wukirU8
Contrarian Thinking is leading a growing movement to help over 1 million people achieve financial and philosophical freedom through content and education on building the wealth needed to live the life they want.
Contrarian Thinking Audience
- Entrepreneurial at Heart:
Founders, business owners, consultants, and high-earning professionals make up the majority of the audience — builders who prioritize ownership over employment.
- High-Income, High-Potential:
Over 75% earn more than $250K annually, with a strong concentration between $250K–$1M+, reflecting a focus on wealth creation, not just career progression.
- Affluent and Ascending:
More than 85% have a net worth above $1.5M, with a significant portion ($5M–$10M and $10M+) already achieving financial independence or on the fast track.
- Action-Oriented Professionals:
While 45% are still full-time W-2 employees (engineers, executives, operators), they’re not standing still — they’re actively building side businesses, consulting, and investing.
- Freedom-Driven:
This is an audience motivated by more than money — they seek philosophical freedom: time autonomy, wealth security, and the ability to live life on their terms.
- Early Adopters and Movers:
They’re proactive learners — consuming financial education, seeking deal flow, building diversified income streams, and rejecting the traditional “work forever” model.
CT Audience Analysis
Our Media Properties
- Our flagship YouTube channel has 1.9M+ Subscribers and over 300 million views.
- Big Deal Podcast (YT, Spotify) where we uncover the unfiltered lessons from the smartest minds has 600k+ Monthly Viewers & Listeners.
- Our Weekly Newsletters (866+ subscribers on Contrarian Thinking and 201+ subscribers on Main Street Minute) Every week our audience are exposed to new insights on building wealth and leading successful businesses.