Made with 💛 by Pietro Bezza
Proud founding member and ambassador of Category Thinkers
Introducing Minimum Viable Category Design (MVCD). An agile variant of the Category Design methodology I adjusted to fit the needs of early-stage startups. It combines the Play Bigger playbook with an agile approach.
I did this out of my frustration of seeing many fantastic Opinionated Products get lost in the market vacuum, and many fantastic Founders who are Product-FIRST act as Product-ONLY, by failing to understand the existence of the Category dimension making the product orphan of it.
<aside> 👉 "Your Product becomes your own Category only if you intentionally discover, express and deliver the category " - TWEET THIS!
Want to learn more? I explained my opinion **here.** I also created a reading list👇
Category Design reading list
Follow this Guide ****to Minimum Viable Category Design. it focuses on the DESIGN part of the category, from discovery to expression and It is framed in a workshop format made up of two half-day sessions. It requires some up-front initial preparation and the output of this work is the MVCD canvas.
<aside> ❓ Who is it for? Legendary ****product-first founders who want to design their categories at the same time they are designing their products.
<aside> 🔑 What will you get? Learn how to ****discover and express a new category with high potential that your product can actually deliver.
<aside> 👉 How does it work? It offers a set of questions to help craft the new category discovery, the category expression and the category potential. The more you put in the more you get out 😉
<aside> 📌 Continuous discovery. A new category and its max potential shouldn't be something you build 100% today. By designing your category you define the true north for your product and GTM. Category and product must be discovered and delivered in a harmonic and balanced way, and in sync with the company resources.
<aside> 🚧 This guide will be a permanent work-in-progress that I open-sourced. Therefore I will be iterating based on the founder's feedback. Please let me know your thoughts and suggestions here 🙏